One pigment.
One mark. One voice.
Yves is named for a man who thought a particular blue was worth patenting. The whole identity argues that some things should arrive unmediated, which is exactly what the product delivers.
Yves
/iːv/ · one syllable · four letters · zero explanation needed
In 1960, Yves Klein registered a formula for a blue. A pigment, patented as a pigment. His argument: mixing a colour into a medium dulls it, and the pure thing is worth protecting.
That is the entire product thesis with the nouns swapped. What people say gets dulled every time it is summarised, aggregated, softened on the way upstairs, or compressed at each summarisation or aggregation step. Yves preserves every original verbatim and reads it in whatever language it arrived in.
The name is short, unusual in this category, pronounceable in all forty languages the product ships in, and immediately recognizable within the enterprise feedback category.
The Aperture
A dot and three arcs. The dot is the person who wrote in. The arcs are that message getting louder as it travels: translated, weighed, then heard. An iris and a signal at once.
Lockup
yvesMark and wordmark, with the gap set at a quarter of the mark's width. The wordmark is Inter Tight Bold, lowercase, tracked to −0.05em, and it stands alone every single time.
Rules
- Three arcs, always. The third one carries the whole argument
- The aperture opens right, because messages travel forward
- The wordmark stays solid, lowercase and set in Inter Tight
- Clear space on all sides equals the height of the dot
- Minimum size 20px, with the mark standing alone below that
Three pigments and two neutrals
Klein leads. Monopink and Monogold take their names from the two other pigments Klein worked in, and each one carries meaning in the product: pink is risk, gold is caution, jade is resolved.
Klein 600
Primary. Chrome only, so data reads as data.
Klein 950
Deep grounds and mesh fields.
Klein 100
Tints, rails, quiet emphasis.
Ink
Type, dark panels, the console shell.
Bone
The page. Warm, and always a shade off white.
Monopink 500
Risk, refusal, the counterweight.
Monogold 400
Caution, coaching, suspect.
Jade 500
Clean, kept, resolved.
The one hard rule
Brand colour stays on the chrome and leaves every chart series alone. With a blue this confident, tinting the data would quietly turn every chart into an endorsement, and the whole product exists to keep the numbers trustworthy.
Two families and one indulgence
Inter Tight
Display and headings
Autonomous feedback.
Inter
Body, interface, everything else
Feedback in, intelligence out.
Instrument Serif
One word per headline, held for the turn
Intelligence system.
JetBrains Mono
Eyebrows, data labels, counts
SIGNATURE CAPABILITY · 0.92 COSINE
Plain, declarative, and completely certain
Apple restraint, Google plainness, and total conviction. A sentence that could sit on any competitor's site is a sentence we rewrite until it could only be ours.
Yves
Everyone else
Enterprise feedback. Decision intelligence.
Unlock actionable insights with AI-powered sentiment.
Automated integrity detection for duplicate entries and bot bursts.
Best-in-class integrity assurance capabilities.
Immutable forensic quarantine preserves evidence without deletion.
Advanced content lifecycle management.
Automated triage proposes. Authorized operators decide.
Fully autonomous agentic workflows.
Structured pipeline from mobile submission to executive dossier.
24/7 always-on listening infrastructure.
Banned words
Disrupt, revolutionise, leverage as a verb, game-changer, solution, seamless, unlock, supercharge, best-in-class, and every number we cannot source.
House words
Decision, evidence, judgement, in the room, on the record, at scale, verbatim, defensible, ranked, attached.
Always stated
That a named human makes the call, exactly what the architecture keeps, and the confidence interval beside every figure.
Need the logo files?
Marks in SVG and PNG, the full palette as tokens, and the type licences. Ask and the kit lands the same day, gate-free.